Built for the ones building
Own your path
Built for the ones building
Own your path
I built Drip Project in my twenties and sold it. Then I spent a year watching what Indian founders, designers, and creatives actually wore on a Tuesday — and it was always imported, always ₹10k+, always built for someone else's country.
Indian streetwear had grown up. Indian footwear hadn't.
So I called two people who'd seen this from the other side. Sankar Bora co-founded Myntra in 2007 and later went on to build DealShare into a unicorn. Deepak Patil spent almost three decades leading footwear — at Myntra, then at CultFit — watching brands fail at the same problem.
The three of us looked at the same gap and decided to build what should have existed years ago.
CHK is the answer. Same retro silhouette tradition. Same build standard. Made at our factory in Ranipet. The price isn't a discount — it's what the shoe should have cost all along.
— Harsh Maskara
One silhouette. Eight colorways to start. Built for daily wear, made to age into your life. We're going deep before we go wide — and that's the entire point.
One silhouette. Eight colorways to start. Built for daily wear, made to age into your life. We're going deep before we go wide — and that's the entire point.
Ranipet, Tamil Nadu. Leather has been made here for over a century. The factory is ours — owned and operated, not outsourced. Every pair, start to finish, made under one roof. The kind of "made in India" that actually means it.
Ranipet, Tamil Nadu. Leather has been made here for over a century. The factory is ours — owned and operated, not outsourced. Every pair, start to finish, made under one roof. The kind of "made in India" that actually means it.
A foreign retro low profile sneaker in India: ₹10–14k. The Stride: ₹4,999. Same silhouette tradition, same build standard, made at our own factory in Ranipet. The price difference isn't a discount — it's what happens when you cut out the importer, the licensee, and the name tax.
A foreign retro low profile sneaker in India: ₹10–14k. The Stride: ₹4,999. Same silhouette tradition, same build standard, made at our own factory in Ranipet. The price difference isn't a discount — it's what happens when you cut out the importer, the licensee, and the name tax.
